Why does yellow make you hungry

It has to do with what happens when you combine red and yellow in a logo for a restaurant or food brand. Combining the two colors is an effective way to get us to stop to grab a bite to eat because it elicits both the desire and action needed to get us through a door or drive-up window.

There are many colors that can be categorized as real appetite killers. Generally, colors that are dark, murky or curiously unnatural shut down our appetites.

As a result, food brands and marketers tend to stay away from these unappetizing hues. Blue is the top color not to use in a food logo. The case against blue in restaurant marketing gets even stronger once you realize that many weight-loss programs and diet companies actually use blue in their branding.

That includes both Weight Watchers and Jenny Craig. Of course, an argument could be made that food brands and restaurants that serve up seafood could make blue work.

Blue instantly makes the mind think of fresh water. In turn, thoughts of fresh water make us think of fresh catches. Adults making buying decisions simply make a snap judgment about pink being artificial.

All of these elements make it difficult to bank on color psychology alone. Relying only on color psychology is also unhelpful because, as research shows, aspects such as personal preference, experiences, upbringing, cultural differences, context, etc. The answer is starting to look like a solid NO. Coffee Tea Perfect for when you're Too Sober See All Drinks. Dining Hall Dorm Lyfe Perfect for when you're Broke See All How To.

Log out. US Markets Loading H M S In the news. Retail Contributors. Chris Urie. Fast food chains, from McDonald's to Taco Bell, utilize various colors to influence potential customers on a psychological level.

The color yellow elicits a feeling of comfort, while red tends to make people feel more hungry and impulsive. Marketing experts refer to the pairing of yellow and red as the "Ketchup and Mustard Theory.

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