What should facebook do next




















The Facebook outage and revelations should be a wake-up call not just for the US but the rest of the world as well. Published On 20 Oct More from Economy. After gangbuster debut, Rivian draws comparison to Tesla. The US government is starting a generation-long battle against the threat next-generation computers pose to encryption.

After boosting unproven covid drugs and campaigning against vaccines, Steve Kirsch was abandoned by his team of scientific advisers—and left out of a job. Discover special offers, top stories, upcoming events, and more. Thank you for submitting your email! It looks like something went wrong. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service technologyreview.

Skip to Content. Prepare to see a lot more live video Sharing and watching videos are already popular activities on Facebook, and the social network sees this evolving to include much more live video.

You also mentioned Free Basics, and it strikes me that everything we talked about today is going to require some kind of partnership with the government. With Free Basics, we worked with all of them. Overall Free Basics has been very successful, right? We have had setbacks in a couple of countries, India of course being the biggest. But [partnerships are] also going to be important for all these other things [too]. Let me ask a little bit about AI.

At the start of this year you wrote about wanting to build an AI to manage your home. I have it to the point where I can control everything in the house. It can control the lights, the temperature, the doors. It can make me toast. The real question, which is actually the more challenging AI problem, is when to make me toast. That still needs some work, but all the stuff is working.

The bot framework that the Messenger team is building has been really cool. That, I think, is helpful. At F8, you talked about AI as a way to build systems that are better than humans at perception — seeing, hearing, and understanding language.

Facebook can already describe the contents of photos and translate my posts into many languages at once. As you think a decade ahead, where else do you think AI can improve in terms of perception? And which do you find most exciting? I think AI breaks out into two big categories. Or, being able to diagnose diseases better, or better identifying drugs that might treat a disease, or drive cars more safely.

At a very basic level, this is really good, and not something that we should be afraid of pushing further. Increasingly, AI is moving into action — bots like the ones you introduced at F8 are performing real-world tasks. But some people, myself included, have complained that conversational bots can feel slower than other interfaces.

How do you see conversational interfaces evolving over the next several years? Well, let me tell you where we came from — which is [every month], many millions of people will message a business page on Facebook to ask questions about that business. Increasingly, businesses are using their Facebook page as their main presence, and if you want to reach a business, messaging them on Facebook is a great way to do that. But you can imagine that having that business respond might take hours, or in some cases, a day.

So one of the first applications and things that we started looking at was researching, can we build an AI system that looks at the answers that a business is giving to people and start to predict for a certain category of questions what the answers will be? We realized that we actually could in a lot of cases.

But I also know that there are a lot of you who feel the same way that I do. Facebook showed a series of concept videos that highlighted its vision for metaverse, such as sending a holographic image of yourself to a concert with a friend attending in real life, sitting around virtual meeting tables with remote colleagues or playing immersive games with friends. Facebook recently said it would hire 10, people in Europe to build out the concept.

Mark Zuckerberg in the metaverse as an avatar. Zuckerberg also announced Messenger calling is coming to VR, plans to operate a virtual marketplace where developers can sell virtual goods and a new home screen in Oculus Quest to make chatting and games in the virtual world more social. A lot of this is going to be mainstream and a lot of us will be creating and inhabiting worlds that are just as detailed and convincing as this one, on a daily basis. A number of major companies have changed established brands over the years.

Some high-profile name changes have followed scandal or controversy. Philip Morris, the maker of Marlboro, changed its name to Altria, for example, and ValuJet became AirTran after one of its planes crashed in Other name changes are intended to reflect the company's broader ambitions.



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