How is juicy couture doing

In February, Juicy Couture entered a licensing agreement with U. In addition, a small capsule collection is being sold at L. That partnership will grow in , said Taylor, and the brand is set to enter additional sales channels early next year. The brand will invest in retargeting campaigns as the site is fine-tuned and stocked with more product.

Collaborations are set to remain a key strategy for reaching new audiences. In early September, it launched a collab with Italian sportswear brand Kappa, with Sofia Richie as its campaign model. In late October, it followed that up with vegan apparel brand Apparis on a collab that included a faux-fur tracksuit. And on December 7, it launched an underwear line with sustainable intimates brand Parade.

The site will soon feature a marketplace selling its collaborations, as well as its licensed products — like its fragrances, managed by Revlon, which are currently sold on juicycouturebeauty. Those brands will include some ABG brands, among others, said Taylor. Plastic masquerading as diamonds which spell out 'Juicy' across the booty of white women who, like me, have very un-juicy asses?

I mean. Monica and Rachel in Friends — camp. Juicy Couture opened its first store ever in Vegas? Camp, camp, a big stunning vat of camp. See, in the noughts the Juicy tracksuit was the uniform of celeb-gone-Starbucks, the ultimate camp signifier, the pap shot. The beginning and end of capitalism as we know it. The alpha and the omega. It was the time when people would dress up in luxe loungewear to be papped LA or to drink in a park Lancaster. It was the most accessible yet luxurious piece of clothing; it was denim for the new millennium and holy shit, was it comfy.

It had become the totem of aspiration so aspirational it demanded you have a luxe loungewear suit in a range of pastel-ish colours. Yes, it was juicy but it was also couture: an audaciously noughties claim, which took the finest things in life and plastered them all over the cover of Heat magazine.

It was aware that Juicy across the ass was tongue in cheek, that the mom on Mean Girls was an iconic stereotype of the rich, white, bored housewives of America. It, like J. This story has been shared 26, times. This story has been shared 24, times. Getty Images. View author archive email the author follow on twitter Get author RSS feed.

Name required. Email required. Comment required. View this post on Instagram. Share Selection. Now On Now on Page Six.