That said, if you manage these factors carefully, your catering business could help your restaurant thrive. It can be tempting for a restaurant to build an expansive menu showcasing each and every one of its culinary delights.
A better approach is to thoughtfully consider a catering menu through the lens of protecting profit margins. Have a signature dish that keeps people coming back, or one you simply enjoy cooking? It all comes down to finding the right balance of dishes that create loyal customers and drive profits, and you can start by looking at each individual component of your catering business.
Here are four steps you can take to break down these components and ensure that catering is a reliable contributor to your bottom line. Firehouse Subs takes this approach. Their platters of cut sandwiches reduce packaging costs and look great to customers. Like so many things, balance is key. Some shortcuts like using flimsy packaging or packing dishes together too tightly can backfire.
They make serving difficult and can make customers question the level of quality you provide. When cutting costs, be mindful of your reputation and customer retention. To pique interest in your drinks and sweets, try incorporating unique flavors that tie in with menu themes or the time of the year.
Just look at the pumpkin spice phenomenon. What can the restaurant do? Try improving the appeal of the grilled chicken sandwich with simple, low-cost upgrades. It could be as simple as adding some enticing toppings like bacon or avocado. You will need to be extremely organized, take initiative, have solid interpersonal skills, manage in diverse environments, focus on and preach customer service, show confidence in your business and your products, motivate people, think clearly and stay calm in crisis yes, not everything will go as planned!
There are many learning resources available on the Internet or in your local communities. Target the areas above you feel weakest in and make it a point to strengthen those skills. Keep business expenses low. Another given! It is important to constantly review your business expenses for opportunities to lower, and even cut, costs.
Are you shopping food vendors for the best possible prices there are companies out there to help do the analysis? Are you properly portioning to eliminate waste and over ordering. Are there opportunities to use leftover dishes and ingredients to make products for other events?
Can you leverage organic referrals instead of expensive advertising media? Develop excellent communication skills. You know how everything should run. You see the perfect event in your head.
Be sure to document all the details on your event worksheets. Again, a software program is a must-have to fully organize your events and communicate effectively with your clients and staff. Need help making all of the moving pieces come together? Total Party Planner can help! This needs to include, but not be limited to, goals, demographic to target, marketing and cost to start up. Follow your business plan and don't be led astray by something that doesn't feel like it would be a benefit to your small business.
Pay attention to detail and know that one of the most important pieces of the puzzle is attitude. You must keep your eye on the prize and believe in yourself and your desire to succeed. Do not underestimate the power of word-of-mouth advertising.
You are your own best billboard by putting out consistently good service and good food. After all, when anyone has the chance to eat great food, they're certainly going to tell their friends about it! Make sure you have at least six months salary put aside to support yourself while starting up your small catering business. This article was written by a professional writer, copy edited and fact checked through a multi-point auditing system, in efforts to ensure our readers only receive the best information.
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